When you want to show the world that your brand is dominating the market, but you don’t want to be too arrogant about it 🙂
Category: inspiration
Burger King is going retro and it’s not just the logo
In their latest PR stunt Burger King published an article named “What idiot changed the Burger King logo?”. The idea of the article is to clarify the reasons for the burger king logo change, and at the same time try to stress the new brand story, quality and competitive advantages.
[inspiration] Womb stories by Bodyform
There are not a lot of ads that can make me emotional even after watching them a few times. After while working in marketing, it is hard to set aside the industry built in skepticism and ability to recognize sales formulas. But this ad manages to do it every time I watch it.
[Inspiration] The Creative Process seen by Apple
One of my favorite questions in the Creative Talks is asking guests about their creative process. It’s so interesting to hear how some of them are so very different, while others, even though guests may have completely different areas of expertise, somehow completely match.
[Inspiration] Spike Lee for Mont Blanc
There are good ads, there are great ads and there are the ones that you want to re-watch just so you can go through that same experience again. One awesome example of the last type is the latest Mont Blanc ad featuring Spike Lee.
[Inspiration] Creative Food delivery visuals
Sometimes it’s fun to find the creativity in the simplest, everyday things. This selection of visuals are interesting print ads presenting food delivery services. The execution is masterful in some of them, in others it is the idea that makes the great story. Which one do you like the most? 🙂
[Inspiration] AI generated music by Bjork
Bjork has always been the synonym for creativity. In one of her latest projects, another proof for her open-mindedness and ingenuity, she collaborates with Microsoft and Sister City Hotel to create music with the help of AI.
[Inspiration] Beyond The Streets
I accidentally came across “Beyond The Streets” watching the awesome LA Originals movie (read this post and then watch it riiiight away :)), and I just had to Google everything about this place instantly. Beyond The Streets is an exhibition of graffiti, street art and all in all a wonderful homage to the street culture.… Continue reading [Inspiration] Beyond The Streets
[inspiration] The Dreamer by Puma
One of my favorite things about modern marketing is the focus that is placed on storytelling. Giving the primate to the story instead of the product itself can make the ad so much stronger and effective. One of the great examples of this approach is the latest ad by Puma. Developed in collaboration with J.Coles’… Continue reading [inspiration] The Dreamer by Puma
[inspiration] Remorseful ads
I love it whenever a brand steps out of the publicly accepted way of communication for its product type, and does something out of the ordinary. The flower shop Kanukte Flower along with Turkey based TBWA did a really cool job in that direction with one of the most commonly advertised products ever, flowers.