Author

iva

my thoughts

Small Design Change vs. Big Brand Change

Most of the time, change is really really tough, especially in the world of marketing. You invest so much into creating and building a brand, fight for the recognition and remembrance, just to find out after a while that all that you’ve done needs a refreshment, or that it’s just plain boring and (already?) old :/

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Creative Talks

Creative Talks #15: Show Your Work

НамСсто стандардни Creative Talks, Π²ΠΎ ΠΎΠ²Π° Π»Π΅Ρ‚Π½ΠΎ ΠΈΠ·Π΄Π°Π½ΠΈΠ΅ ΠΈΠΌ отстапувамС простор Π½Π° сцСната Π½Π° ситС ΠΌΠ»Π°Π΄ΠΈ Π³Ρ€Π°Ρ„ΠΈΡ‡ΠΊΠΈ ΠΈ Π²Π΅Π± Π΄ΠΈΠ·Π°Ρ˜Π½Π΅Ρ€ΠΈ ΠΊΠΎΠΈ сакаат Π΄Π° Π³ΠΈ ΠΏΡ€Π΅Π·Π΅Π½Ρ‚ΠΈΡ€Π°Π°Ρ‚ своитС ΠΏΠΎΡ€Ρ‚Ρ„ΠΎΠ»ΠΈΡ˜Π° Π½Π° Ρ˜Π°Π²Π½ΠΎΡΡ‚Π° ΠΈ Π΄Π° Π΄ΠΎΠ±ΠΈΡ˜Π°Ρ‚ Ρ„ΠΈΠ΄Π±Π΅ΠΊ ΠΎΠ΄ Π΄Π²Π°Ρ˜Ρ†Π° супСр искусни ΠΊΡ€Π΅Π°Ρ‚ΠΈΠ²Ρ†ΠΈ:

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Creative Talks

Creative Talks #14: Natasa Petrovic

Π’ΠΎ 14Ρ‚Π΅ Creative Talks (ΠΊΠΎΠ½Π΅Ρ‡Π½ΠΎ Π²ΠΎ ΠΆΠΈΠ²ΠΎ!) сС Π΄Ρ€ΡƒΠΆΠ΅Π²ΠΌΠ΅ со ΠΠ°Ρ‚Π°ΡˆΠ° ΠŸΠ΅Ρ‚Ρ€ΠΎΠ²ΠΈΡœ.

Наградувана Π°ΠΊΡ‚Π΅Ρ€ΠΊΠ° ΠΏΠΎΠ·Π½Π°Ρ‚Π° ΠΏΠΎ Π½Π΅Ρ˜Π·ΠΈΠ½ΠΈΡ‚Π΅ Π±Ρ€ΠΎΡ˜Π½ΠΈ ΡƒΠ»ΠΎΠ³ΠΈ Π²ΠΎ нСзависни ΠΈ Π½Π°Ρ†ΠΈΠΎΠ½Π°Π»Π½ΠΈ Ρ‚Π΅Π°Ρ‚Ρ€ΠΈ, ΠΊΠ°ΠΊΠΎ ΠΈ Π»ΠΎΠΊΠ°Π»Π½ΠΈ ΠΈ ΠΈΠ½Ρ‚Π΅Ρ€Π½Π°Ρ†ΠΈΠΎΠ½Π°Π»Π½ΠΈ Ρ„ΠΈΠ»ΠΌΠΎΠ²ΠΈ.

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Creative Talks

Creative Talks #13: Ruki Chuki

Π’ΠΎ ΡΡ€Π΅ΡœΠ½ΠΈΡ‚Π΅ 13Ρ‚ΠΈ Creative Talks сС Π΄Ρ€ΡƒΠΆΠΈΠΌΠ΅ со Π ΡƒΠΊΠΈ 🙂 Π§Π΅ΠΏΠ½Π°Π²ΠΌΠ΅ ΠΏΠΎ ΠΌΠ°Π»ΠΊΡƒ ΠΎΠ΄ ΠΌΠ½ΠΎΠ³ΡƒΡ‚Π΅ Ρ‚Π΅ΠΌΠΈ Π·Π° ΠΊΠΎΠΈ ΠΌΠΎΠΆΠ΅ΠΌΠ΅ Π΄Π° Ρ€Π°Π·Π³ΠΎΠ²Π°Ρ€Π°ΠΌΠ΅ со Π½Π΅Π° – ΠΈΠ»ΡƒΡΡ‚Ρ€Π°Ρ†ΠΈΡ˜Π°Ρ‚Π°, Π³Ρ€Π°Ρ„ΠΈΡ‡ΠΊΠΈΠΎΡ‚ дизајн, Ρ†Ρ€Ρ‚Π°ΡšΠ΅Ρ‚ΠΎ Π³Ρ€Π°Ρ„ΠΈΡ‚ΠΈ, Лондонската дизајн Π·Π°Π΅Π΄Π½ΠΈΡ†Π° ΠΈ сСкојднСвна ΠΈΠ½ΡΠΏΠΈΡ€Π°Ρ†ΠΈΡ˜Π°.

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Creative Talks

Creative Talks #12: Nebojsha Gelevski Bane

Π’ΠΎ дванаСсСттиС Creative Talks Π³ΠΎ ΠΈΠΌΠ°Π² задоволството Π΄Π° Ρ€Π°Π·Π³ΠΎΠ²Π°Ρ€Π°ΠΌ со НСбојша ГСлСвски Π‘Π°Π½Π΅. Π•Π΄Π΅Π½ ΠΎΠ΄ Π½Π°Ρ˜ΠΏΠΎΠ·Π½Π°Ρ‚ΠΈΡ‚Π΅ Π³Ρ€Π°Ρ„ΠΈΡ‡ΠΊΠΈ Π΄ΠΈΠ·Π°Ρ˜Π½Π΅Ρ€ΠΈ кај нас, ΠΏΡ€Π΅ΠΏΠΎΠ·Π½Π°Ρ‚Π»ΠΈΠ² ΠΏΠΎ Π½Π΅Π³ΠΎΠ²ΠΈΠΎΡ‚ Π²ΠΈΠ·ΡƒΠ΅Π»Π΅Π½ Π°ΠΊΡ‚ΠΈΠ²ΠΈΠ·Π°ΠΌ Π° Π²ΠΎ послСдно Π²Ρ€Π΅ΠΌΠ΅ ΠΈ ΡƒΠ»ΠΎΠ³Π°Ρ‚Π° Π½Π° ΠΏΡ€Π΅Π΄Π°Π²Π°Ρ‡ Π½Π° дизјан Π°ΠΊΠ°Π΄Π΅ΠΌΠΈΠΈ. Π‘ΠΎ Π‘Π°Π½Π΅ ΠΏΠΎΡ€Π°Π·Π³ΠΎΠ²Π°Ρ€Π°Π²ΠΌΠ΅ Π·Π° Π½Π΅Π³ΠΎΠ²ΠΈΠΎΡ‚ ΠΏΠ°Ρ‚ ΠΈ Ρ€Π°Π·Π²ΠΎΡ˜ Π½ΠΈΠ· Π΄ΠΈΠ·Π°Ρ˜Π½ΠΎΡ‚ ΠΈ агСнциското Ρ€Π°Π±ΠΎΡ‚Π΅ΡšΠ΅, Π·Π° ΠΌΠΎΠΌΠ΅Π½Ρ‚Π°Π»Π½Π°Ρ‚Π° дизајн сцСна ΠΈ моТноститС Π·Π° ΠΏΠΎΠ΄ΠΎΠ±Ρ€ΡƒΠ²Π°ΡšΠ΅, ΠΊΠ°ΠΊΠΎ ΠΈ Π½Π΅Π³ΠΎΠ²ΠΈΡ‚Π΅ ΠΎΠΌΠΈΠ»Π΅Π½ΠΈ ΠΏΡ€ΠΎΠ΅ΠΊΡ‚ΠΈ ΠΈ ΠΏΡ€Π΅ΠΏΠΎΡ€Π°ΠΊΠΈ Π·Π° ΠΌΠ»Π°Π΄ΠΈΡ‚Π΅ Π΄ΠΈΠ·Π°Ρ˜Π½Π΅Ρ€ΠΈ. Π£ΠΆΠΈΠ²Π°Ρ˜Ρ‚Π΅! πŸ™‚

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social media break
my thoughts

How to have a social media break (when you work in an ad agency)

Too much time online, wasting days and days on endless scrolling, aimlessly searching for something new. Yup, we’ve all been there. Especially this past year during the lock-downs, time spent on social media has increased significantly, unfortunately on account of our productivity. So, the first thing that comes to mind when you get in that evil loop is to have a social media break. Uninstall the apps, try to completely forget about them, and once you’ve restarted your mind, try to have a more thought out approach.

The thing is, not everyone can do this. Some of us who work in (digital) marketing agencies are obliged to spend at least half of our day online, creating content for our clients, answering the audiences questions, or even following what is new on the market. Marketing (especially digital) is a fast turning job and you can rarely allow yourself a big break. So what can we do in order go have a social media cleanse if a whole detox is not possible? Here are a few ideas.

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inspiration

Pale Gradients Packaging

One of my favorite current design trends – pale gradients. I might be a bit subjective on the color selection, but the combination of the colors and gradient effect definitely gives a great look to any type of product from cosmetics to food and drinks. These are only a few of my favorites.

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inspiration

Creative Coffee Print Ads

Today we have a short selection of a few inspiring coffee print ads to help us get through a day of constant weather change. I hope these ads help you get a bit more inspired today, after all coffee is the fuel of creativity. πŸ™‚

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