Everything Taika Waititi touches is gold 😀 Heavy on Christopher Walken in Weapon of Choice vibes, the latest Belvedere Vodka ad starring Daniel Craig is something to talk about.

The “likes”, the “shares”, the “loves”, brands are constantly in search of the great engagement. We create our campaigns to entertain the audience, educate them, inform them, make them laugh, and celebrate when we get that famous click of a button called “like”. But even that is becoming harder and harder to get.

In today’s environment filled with video and flashy digital content, it’s a real refreshment to see a campaign that leaves a mark mainly because of great copy.

I love these seemingly small activities that grow into great campaigns. Paying respect to the retirement of one of the best tennis players Roger Federer, the Swiss telecom Sunrise created a very creative tribute.